In the age of subscription models it was only a matter of time before a brand came up with a way to turn it towards the world of running shoes. On have got there first with its new sustainable initiative, Cyclon.
With a welcome focus on the environment, the Cyclon concept will see runners sign up to a subscription service that incentives reusability, replacing high-performance running shoes at the end of the product's lifespan.
- Essential reading: The best sustainable fitness brands
The recyclable products will then be remade into new kit and entered back into the subscription service for other runners around the world.
The first product to be released as part of the Cyclon service will be a fully recyclable, high-performance running shoe aptly named the Cyclon. The shoe will come in at 200 grams and On states it will be designed for elite-level competition.
The Cyclon shoe will be made from over 50% bio-based materials originating from castor beans, acting as the flagship product for On's innovation in sportswear design, as well as paving the way for the brand's ongoing commitment to reducing reliance on virgin petroleum-based materials.
According to David Allemann, On Co-Founder: ‚ÄúWe built Cyclon to be a sustainable solution in every sense - from an environmental perspective, as a business opportunity and for the benefit of our runners. In engineering our sustainable product technology, we haven't sacrificed performance. We've enhanced it."
On Co-Founder Olivier Bernhard followed up by saying: ‚ÄúMaking a fully recyclable, performance running shoe is a huge accomplishment, one that we‚Äôre immensely proud of. But we went a step further. We wanted to show that sustainability and performance go hand in hand. The subscription service enables runners to not only receive one of the highest performing shoes we‚Äôve engineered, but to continuously receive the best and most up-to-date shoe technology coming out of our lab.‚ÄĚ
The service will cost subscribers ¬£25 per month when it launches in the latter half of 2021. However, if the idea of the service has got you interested you can sign up as an early adopter by clicking here.