The North Face will open a free urban climbing wall experience at London's Westfield, Shepherd's Bush between 10 and 11 August.
Part of the 'Walls Are Meant For Climbing' Campaign, the event is designed for people of all abilities, from first timers to experienced climbers.
As well as climbing the event will also host a selection of locally sourced street food, live music and DJ sets, free merchandise giveaways, athlete demos and a series of inspiring talks.
The unique climbing wall has a focus on sustainability, manufactured using repurposed shipping containers. After the event the set-up will be donated to a local charity.
Tina Rolen, VP Marketing, The North Face EMEA said: ‚ÄúSince 1966, The North Face has seen walls not as obstacles, but as opportunities. We want to make climbing accessible to all. That‚Äôs why we created the event and made it free. We‚Äôre also inviting schools, youth groups and charities to take part and experience the sense of achievement found on the wall. This represents an opportunity for the climbing community to open itself and come together to inspire others.‚ÄĚ
Similar events in the The Walls Are Meant For Climbing series are already held in Munich and will move to Milan in September. Other free climbing sessions will be held at local walls during Global Climbing Day on 24 August.
For more information on the series of events, including White City, click here.
Main image credit: Credit: Anne Kaiser Photography