HOKA ONE ONE has announced it will be partnering with London-based women’s homeless charity A Mile in Her Shoes.
Set up in 2013, A Mile in Her Shoes aims to remove any barriers to running, enabling hundreds of vulnerable women to benefit from the mental, physical and social benefits that running and exercise gives.
The charity offers fun, friendly and inclusive fitness opportunities as well as providing kit to those who would like it, along with water and nutrition. The volunteer-led programme has helped hundreds of women since it launched and helps more than 100 women per year at over 20 women’s refuges, residential sites and day centers across London.
The partnership will see HOKA ONE ONE support the initiative by providing a pair of running shoes, as well as a donation for all homeless women benefiting from the project.
HOKA’s financial and product support will help the charity offer quality teaching programmes and coaches in 2020, as well as source better venues for its on-going fitness sessions with coaching from its running experts and athletes.
“HOKA strongly believes in the power of inclusivity and diversity to help move us all forward in life,” said Daljiat Gill, Head of Marketing for HOKA EMEA. “The work that A Mile in Her Shoes has, and continues to do, in inspiring women in difficult situations to start running and change their lives is simply incredible. We are delighted to partner with the charity and believe that by flying together, we can really raise awareness for homelessness.”
“We’re thrilled to be embarking upon this new journey with HOKA, which will enable our small charity to fulfill an important aspect of its commitment to helping women to change their lives through running and fitness,” said Nicola Miller, Chief Executive of A Mile in Her Shoes. “It’s important that our members don’t feel defined by their experiences of homelessness when it comes to our activities. We consistently receive feedback that being able to wear and keep new, appropriate clothing and footwear helps them to participate equally to others and fully, both within and beyond the sport and exercise opportunities we have to offer.”
For more information about A Mile in Her Shoes, visit amileinhershoes.org.uk or follow @InHerShoesHQ on Facebook, Instagram and Twitter.